Demand Congruency

Many years ago I was enamoured by the messages of a famous sales guru. I bought his tapes, distributed them to the sales team at the company where I was working and saw him live Read More…

The Language Touchpoint

Last week I phoned a large multinational where someone answered the phone by saying, “Hi. This is Lauren, how can I help you?” There is nothing revolutionary about these words, yet they communicated a warmth Read More…

What have you got?

A colleague of mine returned from living overseas where her husband was working in banking. Upon their return, he started a Managed Fund in Australia with a close friend that he had been working with Read More…

One Singular Sensation…..

“One singular sensation, every little step she takes One thrilling combination, every move that she makes One smile and suddenly nobody else will do You know you’ll never be lonely with you-know-who” By now you Read More…

I Have a Crush

I have a serious crush. While you may be forgiven for thinking it is on my husband, Bradley Cooper or Albert Einstein’s brain, on this occasion I am referring to something else. I have a Read More…

No Free Lunch

A few years ago I was watching television with my then eight year old daughter when an advertisement for “Free to Air” TV was broadcast. She proudly turned to me and said –  “We’ve got Read More…