Communications.
Internal, External and Key Message development
“It’s not what you say, it’s what people hear.” - Frank Luntz
The power of your personal or company brand is dependent on how your message is heard, yet often people don’t pay attention to its impact until something goes wrong.
Cultivating a strong communications strategy at the outset of any new project is one of the most pivotal actions you can put into place.
Whether your goal is to influence policy, influence your management team or board or even one employee, the language you use is your most prized tool.
Culturally every individual hears messages differently. It is the magic of language that will make you stand out, be heard and be membered.
How often have you walked out of a meeting only to discover that what you intended your audience to hear was misconstrued?
It’s this “misinterpretation gap” that proves to be enormously frustrating and damaging.
It is only then that we realise that communications isn’t anything. It’s everything.
Fortunately there are tricks to break with convention and have people hear and remember your messages. There is much evidence to suggest that people only remember 10% of what you said after they walk out of a room or presentation.
What most people forget is that your internal narrative impacts your external narrative. At SAMI, we have created protocols that align all elements of your communications so your intended messages are heard, remembered and acted upon.
If your internal story is limited in its creation, then your external presence and impact will follow suit. And this is not restricted to individuals, but to board, management and leadership teams.
Ask yourself these three questions
What do I want my audience to hear?
What do I want them to remember?
What do I want them to go away and do?
As a Communications expert with over 25 years experience, Leora Givoni and her team have devised methodologies to create powerful messages that resonate and remain aligned to a group or individuals intended outcomes.
At SAMI “we declutter the complex to deliver the memorable”