It was only a few years ago that I attended a Social Media training course where the presenter described LinkedIn as Facebook with a Tie.
Today, LinkedIn is considered to be the social media platform of choice for those wishing to grow their brand in the business to business sector. It is also one of many strong social media options for the business to consumer markets.
In 2013 LinkedIn had 250 million members. Today it has over 500 million members with a new member joining every two seconds.
Over 100,000 articles are published on LinkedIn weekly, with many authored by top-level executives.
Given the growth and sophistication of LinkedIn’s print and video publishing capabilities, together with its investment in algorithm improvements, it is vital to be aware of the demographics of its user base when considering your interaction with LinkedIn.
According to an article posted by Buffer* last week –
- Twenty-nine percent of online adults use LinkedIn
- Fifty-six percent of users are male and 44 percent are female
- Fifty-one percent of users have a college degree
- Thirteen percent of millennials (15 to 34-year-olds) use LinkedIn
- LinkedIn now has 3 million active job listingson the platform
- Forty-four percent of users earn more than $75,000 a year
- 59% of LinkedIn membershave never worked at a company with more than 200 employees
- Forty-one percent of millionaires use LinkedIn
- The average CEO has 930 connections
The days of thinking of LinkedIn as a pure job search engine are long gone. Today, LinkedIn provides you with the opportunity to grow your personal brand.
With the average LinkedIn user spending over 20 minutes on the site, it is a perfect and cost-effective way to grow your personal and company brand, share what you do and the problems you solve, as well as showcase your expertise, all while nurturing relationships from the comfort of your home or office.
As with all platforms, crafting your messages and commentary on other people’s posts must be carefully considered and consistent with your personal or company brand.
Your Small Act that is sure to have a Major Impact is to include LinkedIn as integral part of your marketing strategy for 2018.
Image via: We Heart It