No Free Lunch

A few years ago I was watching television with my then eight year old daughter when an advertisement for “Free to Air” TV was broadcast.

She proudly turned to me and said –  “We’ve got that!”
It is was her innocent reaction to the ad that got me thinking.

I have raised my children to believe that “there is no such thing as a free lunch.”

And while my daughter believed we were getting television for free, we were actually being exposed to a barrage of advertisements – a minimum of 13 minutes during a one hour program.

Today we live in a world where there are so many wonderful forms of entertainment and information that are available to us for free.

You Tube Videos
The list goes on.

Like other more traditional forms of social media, these mediums are business opportunities for you.

According to an OZ Pod research study conducted in 2016, Australians listen to over 5 hours of podcasts per week and in the United States over 57 million Americans listen to Podcasts monthly*.

Hernan Lopez’s Wondery article states that  “Two-thirds of podcast listeners have engaged in various research and/or purchase related behaviors as a result of advertising exposure from podcasts. Among all forms of advertising on mobile devices, podcasts create the highest improvement in perception. And among all forms of digital advertising, podcast ads are considered the least intrusive”.

In 2016 300 hours of video were uploaded on You Tube every minute, generating a revenue of $4,000,000,000 in 2016.

Your Small Act that is sure to have a Major Impact is to start capitalising on these free mediums.

Approach one of your favourite Podcast producers with a compelling story for them to interview you about and get your brand talked about on this powerful medium without paying advertising fees.

Guest write on one of your industries top performing blogs and build your own personal brand as well as that of your business.

Video your team manufacturing a product and post it on You Tube alongside other social media channels.

The ability to broaden the reach of your business through “free mediums” is so powerful that you will be generating leads while out eating lunch. Just don’t forget to pay!

Leora Givoni

Founder of SAMI and Leora Givoni Marketing. Marketer/ Strategist/Business Coach/Presenter. Passionate about quality communication, collaboration and people sharing their Small Acts that have had a Major Impact on their life and business # SAMI